As a Virtual Assistant, you know it’s important to market your business so potential clients how you can help them manage their tasks and achieve their goals.
An Entrepreneur article states that your marketing should communicate to potential clients “what sets you apart from your competition.” Therefore, our marketing plan should clearly communicate how your services and expertise will help your clients achieve their goals and grow their business.
But, with all the options—your website, social media presence, Facebook ads, content marketing, video marketing, and the list goes on—to market yourself to potential clients, it’s easy to feel bombarded by all the possibilities. The idea of keeping up with it all is daunting.
Then stress sets in and you freeze. You avoid doing anything because you feel like you don’t want to fail or do the wrong thing that won’t help you reach potential clients.
Four tips for a stress-free marketing plan for your Virtual Assistant business:
Find where your target market is most easily reached.
Most importantly, focus your marketing where your target market will see it. Avoid wasting time by marketing in places that won’t reach your target market.
Therefore, if you get a lot of traffic through social media or on your website, focus your marketing there. If you get more conversations going by sending out emails or a newsletter to potential clients, put your energy there.
Keep it simple.
Instead of trying to dip into every marketing strategy, focus on one thing and do that one thing well. You don’t have to use every marketing strategy. But you want to put out content that will serve your Virtual Assistant business and reach your potential clients. Showcase your knowledge, expertise, and how you’ll help your clients reach their goals by narrowing your focus on one marketing strategy.
Do what you enjoy.
With so many options, it’s hard to narrow down just one strategy. Start with something you enjoy. By doing something you enjoy, you’re less likely to put it off, you won’t dread doing it, and, as a result, you’re much more likely to stick with your plan.
Schedule time to work on your marketing.
To get your marketing done, you have to schedule the time to do it just as you would any other task. It can’t be something you hold in your mind with the intention of getting to it when you get to it. Make marketing a priority and stick to your plan. Again, if you’ve narrowed your focus to one marketing strategy, you can effectively schedule the time to get that one marketing strategy done.
For more information about the most effective marketing strategies to build a successful Virtual Assistant business, apply here for a free MORE Clients MORE Profits Breakthrough Session with me now.