In an ever-changing world with endless possibilities, beginning a career as a virtual assistant can seem overwhelming and even daunting. There are numerous vastly different paths you can take. There are countless decisions to make and risks to weigh. With all there is to consider, how do you focus yourself in order to build a successful career as a first time virtual assistant?
Assess Your Skills
As a virtual assistant, you choose what services you offer your clients. However, you don’t want to be a novice in every service you provide and waste your valuable time learning how to do those tasks. It’s overwhelming and limits your income while you’re learning the new skills. Instead, focus on things you already know and enjoy. Don’t start at ground zero. You can always expand the services you provide in the future. But give yourself the time to grow while maximizing your earning potential right now.
Use Hoovers® Industry Directory to research more information about industries that interest you.
Research Your Niche and Target Market
By conducting research, you hone in on the services you will provide—your niche—and who needs those services—your target market. Your niche and your target market are the crux of your business. Therefore, you want to know everything you can about them. Through your research, you’re bound to find blogs written by and for those in your chosen niche and target market. Follow them. When the learning curve is steep, blogs will help you build your depth of knowledge. It’s quick, current insight into what your clients need and what you can provide for them. You want to find out what makes your potential clients tick. Then, focus the marketing of your business to appeal to them specifically. In turn, they will hire you because they know YOU understand them.
Click here to find 23 blog directories to search for blogs pertaining to your niche and target market.
Create a High Quality Website
Your website is your store front—a first impression. It determines whether clients like what they see and hire you or move on to someone else. Be mindful of your potential clients when writing and designing your website. Write to your target market. How are you going to help them? How are you going to make their lives easier? How are you going to improve their business? How can you help them achieve their goals? The design should be inviting and easy to navigate. Think about what you appreciate (or don’t appreciate) when you visit websites and apply those preferences when designing yours. Remember, the purpose of your website is to showcase your business, yourself, and what you can offer to your potential clients.
Canva allows you to make your own high-quality photos to enhance your website for free or very low cost.
Talk to Other Virtual Assistants
As with any other profession, you’re going to want to talk to people who are in the same field as you. Though your work is done virtually and you don’t have coworkers in the desk next to you, you’re not alone. Don’t get stuck in the isolated bubble of your home office feeling overwhelmed and depleted. There are many experienced virtual assistants out there with a wealth of knowledge willing to assist you. They’ve been down the road you’re on and they can sympathize with your struggles and triumphs. Reach out to them. Talk to them. Ask them questions. Build camaraderie with them. Most importantly, learn from them.
Seek Virtual Assistant Training
In all other professions, employees attend training that spells out the expectations, explains the details of the job, and answers all questions that you may have. As a first time virtual assistant, what would be better than having someone who is there to help you every step of the way? Ditch the feelings of isolation, frustration, and confusion and investigate professional virtual assistant training. Invite someone who has years of experience and knowledge as a successful virtual assistant to guide you, support you, and encourage you. Get the help from someone whose mission is to help you succeed. Not only will hiring an expert save your sanity, but the certification you earn will make you more marketable to potential clients. Make the investment in yourself and your business.
Remember, you have enormous potential! Don’t allow your success to be hindered by uncertainties or inexperience.
If you are feeling overwhelmed, need help getting started, or want more information about virtual assistant training, click here to find out how you can begin building a super successful virtual assistant business today.