Webinars are a great way to establish your expertise, deliver value to your target market, and build a connection while you sell your products and services. But you must get people to attend your webinar in order to reap these benefits.
If you’re struggling to get your target market to register for and attend your webinars, you may be making the 3 massive mistakes that kill webinar attendance:
1. The benefit of attending your webinar isn’t well communicated.
You can have a very hot topic, but if people don’t understand exactly what they’ll be able to do as a result of attending the webinar, they will not take the time to attend.
Which of the following webinars would you be most excited to attend:
- Clients On Demand: 5 Steps to 6 Figures Per Month and Beyond
- Get Clients When You Want Them
The first example is a real webinar I attended because of the exciting, specific promise they made in the title of the webinar. The second is a webinar title I came up with — BORING!
You want to tell people the results they’ll get from attending the webinar both in the title and on the registration page for your webinar. Get them excited about what they’ll learn during the webinar with your title and keep them excited with the content on your registration page.
2. You send out too few emails.
Your ideal client WANTS to hear from you. Stop worrying that you’re sending out too many emails to your list. If your emails are interesting, thought provoking and educational, your ideal client wants to hear from you. If someone unsubscribes, they were not your ideal client.
Be sure to also send out reminder emails. I recommend one the day before the event, one the morning of the event, and one an hour prior to the event.
3. You’re not giving your live attendees a reason to feel special.
Make them feel special by giving them a bonus (or 2 or 3) for attending live. The bonus doesn’t need to cost you much nor does it need to take a lot of time to provide. Promise something exclusively for live attendees and keep it exclusive to them. This also builds trust that you do what you say you’re going to do.
I recently held the webinar Fine-Tune Your Website To Attract Ideal Clients. I promised live attendees 3 bonuses. You can see the original registration page for that webinar and the 3 bonuses by clicking the following link: Is Your Website Fine Tuned to Attract Ideal Clients
The 3 bonuses were easy to provide because they were all digital downloads I could send via email. And I created the bonuses by simply recording the webinar — so it didn’t take any extra work for me.
Don’t keep your bonus for live attendees a secret! Promote it in all of your marketing materials to get people to register and include it in your reminder emails to get people to attend live.
Fix these 3 massive mistakes that may be killing your webinar registration and attendance. Then you’ll be well on your way to conducting webinars attended by hundreds, even thousands, of your ideal clients who are hungry for your products and services.
Want to learn more about how to increase your webinar attendance? Download my free workbook now by clicking the following link: Workbook: 4 Free Techniques to Boost Webinar Attendance