Think about a product you’ve used for a long time. Something, that even if given the option of a lower price for the same quality, you’d have a hard time switching to a different brand. Maybe it’s a particular shampoo or a type of coffee.
What is it about that product that makes you so loyal to it?
Most likely, the ‘relationship’ with that product is part of your answer. You can trust the results you get, and you can depend on its consistency.
As a Virtual Assistant, the same idea applies. Market your business to build relationships to help you cultivate a loyal client base.
Why building relationships will grow and sustain your Virtual Assistant business:
A challenge of a virtual company is the lack of face-to-face interactions. However, clients still need to know you’re committed to producing quality work that will ultimately help them succeed. As a Virtual Assistant, being proactive to solve problems demonstrates your dedication to your business and the tasks your clients entrust to you. Clients recognize that you value your role and that you’ll go the extra mile to help them achieve their goals.
Leads to Referrals
Most consumers are influenced by word-of-mouth. Reviews and referrals are a significant part of the consumer culture today. An Entrepreneur article notes that many entrepreneurs “get almost all of their business through relationships.”
Therefore, whether you’re asking for referrals from others who also serve your target market or you’re working with your own clients, building relationships is critical to the success of your business. Your communication, work ethic, dependability and quality of work all help build relationships with those who can refer more clients to you.
When your clients can trust the quality of work you produce, they are going to stay with you for a long time. These long-term clients help you build a base of your business. Plus, these clients are willing to pay more for the value of the services you provide.
To find out how my ExpertVA™ Training can help you successfully build relationships to start and grow your business, apply here for a free MORE Clients MORE Profits Breakthrough Session with me now.