Expert VA Training with One-On-One Coaching


If only the best will do, this is the training program for you. You’ll work directly with me and have my undivided attention during our weekly coaching calls. Together, we’ll get your business up, running and profitable — and take you to the level of income you desire.

One-on-one, private coaching is ideal if you want the coaching to be laser-focused exclusively on you and your needs.

In 28 downloadable lessons and weekly private coaching sessions with me, you identify your niche, create your marketing materials, and learn to get a steady stream of your ideal clients paying for your virtual assistant services.

Here’s exactly what you’ll learn in the virtual assistant training program’s 28 lessons:

Lesson 1: Questionnaire and Introduction

  • How this training works
  • Why now is a great time to be a VA
  • Questionnaire to help you determine your niche and area of specializatio
  • 1-hour, one-on-one coaching session with me to identify your top 3 niches and areas of specialization

Lesson 2: Setting Up Your Virtual Assistant Business

  • Legal steps to setting up your business
  • A comparison of the types of business entities
  • Business license and sales tax
  • Choosing an official name for your business
  • Tools you need to work virtually and set up your home office

Lesson 3: Identifying Your Niche and Target market

  • Definition of niche and target market
  • The importance of establishing a narrow target market
  • How to choose a profitable target market and niche
  • The 4 characteristics of a profitable target market
  • How to research your niche and target market

Lesson 4: Identifying Your Ideal Client and Writing Your Elevator Pitch

  • Why you need to identify your ideal client
  • How to identify your ideal client
  • Why you need an “elevator pitch”
  • How to write an “elevator pitch”
  • Where and how to use your “elevator pitch”

Lesson 5: How to Get Your Online Business Discovered by Clients

  • What are keywords and why do you need them
  • How to perform keyword analysis
  • What is a domain name
  • 10 tips to choose your domain name
  • Where to buy your domain name

Lesson 6: Creating Your VA Website

  • 9 key pages for your VA website
  • 6 things your website must have to be successful
  • How to choose a website designer
  • What to pay for a website
  • Top three best companies to set up your website
  • How to create a brand for your website

Lesson 7: Writing Content for Your Website

  • Dos and Don’ts of writing web content
  • Easy formula for writing web content that search engines and potential clients love
  • How to write a great home page
  • Examples of great home pages
  • How to build trust using social proof

Lesson 8: Writing the About Page for Your Website

  • Why you need an About Page
  • How to write an excellent About page
  • Examples of great About pages

Lesson 9: Writing the FAQ, Portfolio, and Contact Pages for Your Website

  • What is an FAQ page
  • Why you need an FAQ Page
  • How to write an FAQ page
  • Examples of FAQ pages
  • What is a Portfolio Page
  • Why you need a Portfolio Page
  • How to create a Portfolio page
  • Examples of Portfolio pages
  • How to write a Contact page
  • Examples of Contact pages

Lesson 10: Writing the Resources Page for Your Website

  • Why you need a Resources Page
  • How to write a Resources Page
  • Examples of Resources pages
  • How to earn passive income by promoting resources

Lesson 11: Writing Blog Posts for Your Website

  • Why you need to write blog posts
  • The formula for writing blog posts that the search engines and potential clients love
  • How to come up with topics for your blog posts

Lesson 12: What and How to Charge for Your Services

  • What you should charge
  • How to earn while you learn
  • How to raise your rates
  • 3 pricing methods and how to use them to earn the most: hourly, project rates, package rates
  • Should you ever work for free?
  • Should you give discounts?
  • The pros and cons of retainer rates
  • How to help your clients set a budget for your services
  • Why you need a Services and Rates page
  • What to include on your Services and Rates page
  • Examples of excellent Services and Rates pages

Lesson 13: Testimonials, Terms of Use and Privacy Policy

  • How to use testimonials to build your business
  • How to get powerful testimonials
  • How to write a great testimonial
  • How to use LinkedIn to get the most trustworthy testimonials
  • How to write a Testimonial page for your website
  • Why you need a Privacy Policy
  • Why you need Terms of Use
  • Getting your Privacy Policy set up on your site
  • Getting your Terms of Use set up on your site

Lesson 14: How to Attract Potential Clients

  • #1 thing that doesn’t work to attract potential clients
  • #1 thing that does attract clients
  • How to increase the number of potential clients who find your website
  • How to get referrals from clients and past clients
  • How to attract a never-ending stream of clients

Lesson 15: Formula for Getting the Clients You Need to Earn All You Want

  • How to determine the number of clients you need in order to achieve your income goal
  • Formula to discover number of companies you need to contact to get all the clients you need
  • How to get clients to pay you
  • How to create an invoice
  • 2 best payment methods
  • What are recurring payments?

Lesson 16: How to Get Clients to YES!

  • How to handle the free consultation to get hired
  • How to ask probing questions to determine if you want to work with the potential client
  • How to follow-up after the free consultation
  • How to write a proposal
  • How to write a client agreement
  • How to follow-up after you’ve sent a proposal and/or client agreement

Lesson 17: How to Create Happy Clients

  • How to give your clients a VIP experience
  • Client Intake Procedures
  • Client Intake Checklist
  • Client Welcome Email
  • Client Welcome Packet
  • How to write effective emails
  • Teach your clients how to treat you

Lesson 18: How to Build a List to Get Clients

  • Why building a list is crucial to long-term business success
  • Best software to use to build a list
  • What a give-away is
  • 4 types of give-aways to consider creating

Lesson 19: How to Provide Free Training to Get Clients

  • How to come up with your free training topic
  • How to promote your free training
  • How to hold your free training
  • How to set up a YouTube channel
  • How to market your business using YouTube

Lesson 20: How to Use Social Media to Get Clients

  • How to set up a Facebook business page
  • How to market your business using Facebook
  • How to set up a LinkedIn business page
  • How to market your business using LinkedIn
  • How to set up a Twitter business page
  • How to market your business using Twitter

Lesson 21: How to Guest Blog to Get Clients

  • What guest blogging is
  • How guest blogging differs from regular blogging
  • How to find the best sites to guest blog on
  • How to get the best sites to allow you to guest blog for them

Lesson 22: 3 Advanced Marketing Techniques to Get More Clients

  • Writing press releases
  • Attending conferences
  • Participating in local networking meetings

Lesson 23: How to Manage Your Business So Your Business Doesn’t Run Your Life

  • Time and project management tips
  • Staying organized
  • Plan for illness and time off
  • When and how to say no
  • How to handle conflicts and difficult clients
  • How to prevent burn out

Lesson 24: How to Expand Your Business

  • 3 ways to grow your business to the next level
  • 3 ways to earn even more
  • Fueling the flames of your passion
  • Support, mastermind groups and advanced training

Lesson 25: Business Plan

  • The benefits to writing a business plan
  • A virtual assistant business plan template
  • The 6 components of a virtual assistant business plan

Lesson 26: Marketing Action Plan

  • What is a marketing action plan
  • Why is a marketing action plan essential to the success of your business
  • How to create a marketing action plan that propels you to success
  • Marketing Activities and Categories Checklist to help you identify what marketing activities you should be focusing on in each phase of your VA business
  • 3 things you must know before creating your marketing action plan
  • 3 steps to constructing your marketing action plan
  • Marketing Action Plan template
  • VA Marketing Plan example
  • Author Marketing Plan example

Lesson 27: Goal Setting for Your VA Business

  • How to set annual and quarterly goals to achieve success in your virtual assistant business
  • A budgeting worksheet to help you set annual, quarterly and monthly budgets
  • An Earnings Goal spreadsheet to help you determine how much you can earn each year and keep you on track for achieving that goal

Lesson 28: Maximizing Your VA Business

  • Identify and fix challenges you’re having getting clients
  • Review your website to be sure it’s pulling in your ideal clients and converting them to high-paying clients
  • Review your elevator pitch to be sure it’s comfortable for you and promoting your personality and services
  • Review your consultation outline and style to be sure it’s non-salesy and easily converting leads to clients

BONUS: One additional month free in the Expert VA Inner Circle 
(That’s a total of 8 months in the Expert VA Inner Circle at no additional cost to you)

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