As a virtual assistant, you may feel pressure to know how to do everything. Clients seem to have a wide array of tasks that they hire virtual assistants to complete. To make yourself marketable, it may seem like you need to provide services to meet all your clients’ needs.
However, when you try to focus on too many services, you end up producing lower quality work and, ultimately, don’t serve your clients to the best of your ability.
It is important to narrow your niche— the services you provide to clients—to ensure that you’re producing high-quality work that will help you build a successful business.
As you build your business, it pays to be a narrowly niched virtual assistant.
Demonstrates that You’re an Expert
When you’re a narrowly niched virtual assistant, it shows that you’re truly an expert. If you try to provide too many services, you can’t truly be an expert at all of them. You may know a little about all the services, but you won’t be an expert at any of them. For example, playing an instrument takes a lot of time and practice to master. If a person plays five instruments, can she be an expert at all of them? She might be good at all of them, but focusing on one allows her to truly master the instrument.
Allows You to Develop Professionally
Narrowing your niche gives the opportunity to focus on the services you provide to truly be an expert. When you’re just starting out as a virtual assistant, you may not start out as an expert. However, narrowing your niche allows you to really learn those skills and become an expert. As your business grows, you may need to take training or seminars to ensure that you are producing the best product for your client. You can take classes or seminars to develop and sharpen your skills. Because you’re a narrowly niched virtual assistant, you’re able to truly focus on the services you provide.
Helps You Stand Out
For clients who are looking for a virtual assistant who will consistently produce high-quality work and truly be an asset to their business, they seek out narrowly niched virtual assistants. Why? They understand the value of a virtual assistant who is truly an expert. While they may be able to pay a virtual assistant who is more broadly niched less, they will choose you because they know you will help them achieve their goals.
Ensures You Get Paid for Your Expertise
By narrowing your niche, you are marketable to clients who truly understand the value of the services you provide. They know they need the services and they’ll understand what they’re worth. Therefore, you will attract quality clients who are willing to pay you what you’re worth. Those clients will appreciate the quality work that you provide. Narrowing your niche allows you to raise your rates because you have invested in yourself, built your skills, and produce high-quality work.
You Get to Do What You Really Enjoy
When determining your niche, start with what you enjoy. If you provide a service you don’t like, you’ll be miserable. As a virtual assistant and the owner of your own business, you have complete freedom over the services you provide. Therefore, by narrowing your niche, you’re able to pick services that you like doing and that keeps you motivated. By specializing in a few services that you enjoy, you’ll build a successful business that you love.
Being a narrowly niched virtual assistant ensures that you will attract clients who value the quality of your work. Doing so also guarantees that you will achieve your goals and love what you do.
For more information about how to narrow your niche and achieve your goals, apply here for a free MORE Clients MORE Profits Breakthrough Session with me now.